On second thought...

The Rascal was perhaps a bit rash yesterday in reacting to a new branding logo for Rockford.

For one thing, I called it a slogan, which is a bit of a misnomer. It's a logo (as can be seen here) to be employed in a broad marketing strategy (as explained here).

I'm still not too keen on the "real" and "original" stuff, but....we'll see how it works.