"Next 10 years are going to be really bad for the newspaper business"

That's the word from a prominent media analyst, according to this disturbing piece in today's New York Times.

The Rascal, who's had a lifelong love affair with newspapers, hates to see what's happening to the industry. But change is inevitable in this world, and perhaps newspapers will evolve into something better in the long run.

Or am I just whistling past the graveyard?